In his debut MWTM series, Boi-1da reveals how he and Jahaan Sweet produced ‘Mafia’ by Travis Scott! Throughout these three parts, the Grammy Award winner shares how they created the music using drum samples and virtual instruments. Using FL Studio…
Award-winning music producer Boi-1da on using technology to help artists find their voice BY BOI-1DA PHOTOGRAPHY BY AIJANI PAYNE UNLESS YOU’VE BEEN living on another planet, you’ve probably been hearing a lot of talk about artificial intelligence. Is AI…
When the 65th Grammy Awards are held Sunday in Los Angeles, the category to watch for Canadians is Non-Classical Producer of the Year. That’s because Toronto’s Matthew Samuels — better known as Boi-1da — has racked up his second…
Boi-1da isn’t one for repetition — he’s an explorer of sound. Throughout his run as a top-booking producer, he’s fused his love of hip-hop, reggae, dancehall, R&B, and other genres in pursuit of the next sonic wave, and he’s done…
If a rapper staying atop the mainstream for more than a decade is a herculean feat, then a producer doing the same is downright sisyphean. Boi-1da, the 36-year-old Canadian producer who netted four nominations at the 2023 GRAMMYs — including the coveted Producer…
Boi-1da is ending 2022 on a strong note, tallying up over 2.5 BILLION streams on Spotify with over 123 Million listeners and over 141.6 Million hours of music from over 183 different countries. A strong way to end the…
Grammy award-winning music producer Boi-1da commented on the collection and its importance, stating: “I’ve been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to rising artists that are the future of…
NAHMIAS designer Doni Nahmias on creating a ‘journey’ for his clothes through music and going from ‘nothing’ to living out his California dream When designer Doni Nahmias opened his Paris Fashion Week show for his namesake streetwear line NAHMIAS…
The buzzy menswear designer has teamed up with Bacardi on a new campaign (and capsule) to champion underrepresented voices in the music industry They say secrets travel fast in Paris but when something is too good to keep to…
Boi-1da is one hip-hop’s most decorated producers. Since the mid-2000s, Boi-1da has been one of the most coveted and quality producers that rap has had to offer. His come-up was in partnership with Drake, as they rose together in…
