In his debut MWTM series, Boi-1da reveals how he and Jahaan Sweet produced ‘Mafia’ by Travis Scott! Throughout these three parts, the Grammy Award winner shares how they created the music using drum samples and virtual instruments. Using FL Studio software, he shows the various parts of the record, discusses how they were made, and […]

Award-winning music producer Boi-1da on using technology to help artists find their voice BY BOI-1DA PHOTOGRAPHY BY AIJANI PAYNE   UNLESS YOU’VE BEEN living on another planet, you’ve probably been hearing a lot of talk about artificial intelligence. Is AI a passing trend or will it change the way we live? We’re about to find […]

When the 65th Grammy Awards are held Sunday in Los Angeles, the category to watch for Canadians is Non-Classical Producer of the Year.   That’s because Toronto’s Matthew Samuels — better known as Boi-1da — has racked up his second nomination in the category in five years, this time for his production work on memorable […]

Boi-1da isn’t one for repetition — he’s an explorer of sound. Throughout his run as a top-booking producer, he’s fused his love of hip-hop, reggae, dancehall, R&B, and other genres in pursuit of the next sonic wave, and he’s done it by refusing to limit his creative ambitions.   “I don’t like to just do […]

If a rapper staying atop the mainstream for more than a decade is a herculean feat, then a producer doing the same is downright sisyphean. Boi-1da, the 36-year-old Canadian producer who netted four nominations at the 2023 GRAMMYs — including the coveted Producer Of The Year, Non-Classical — has risen to the very top of the industry, and […]

Boi-1da is ending 2022 on a strong note, tallying up over 2.5 BILLION streams on Spotify with over 123 Million listeners and over 141.6 Million hours of music from over 183 different countries.   A strong way to end the year indeed!

Grammy award-winning music producer Boi-1da commented on the collection and its importance, stating: “I’ve been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to rising artists that are the future of music in an unexpected way, with some help from my friend Doni and Bacardí. This […]

NAHMIAS designer Doni Nahmias on creating a ‘journey’ for his clothes through music and going from ‘nothing’ to living out his California dream   When designer Doni Nahmias opened his Paris Fashion Week show for his namesake streetwear line NAHMIAS this past January, the sea of editors and tastemakers in the crowd were treated to […]

The buzzy menswear designer has teamed up with Bacardi on a new campaign (and capsule) to champion underrepresented voices in the music industry   They say secrets travel fast in Paris but when something is too good to keep to yourself, can you blame them? Take the recent fashion show from Cali-based menswear designer Doni […]

Boi-1da is one hip-hop’s most decorated producers.   Since the mid-2000s, Boi-1da has been one of the most coveted and quality producers that rap has had to offer. His come-up was in partnership with Drake, as they rose together in the late 2000s and early 2010s.   Some of Boi-1da’s first mega-hits came with Drizzy’s […]

Producer Boi-1da has another platinum plaque after Run Me Dry, a song he produced by American R&B singer Bryson Tiller, was certified for sales of 1,000,000 in the United States.   The certification was announced on November 23 by the Recording Industry Association of America (RIAA).   Run Me Dry was released in 2017 as […]

It is no secret that the music industry is experiencing an economic shift—with advances in technology and the digital realm, revenue streams have been changing for artists. This is why Grammy-winning producer Boi-1da wanted to not only create an opportunity for emerging music producers, but help them make an investment that will last a lifetime. […]

“I just brought my own little twist to it.” By THE FADER When you mix one of music’s biggest producers with Philly rapper Meek Mill and singer-songwriter Leslie Grace, you get a musical cocktail worth its weight in BACARDÍ® rum. This fresh, new take on the 1985 Miami Sound Machine classic “Conga” is the perfect […]

Drake has developed a reputation for dropping music without warning, starting with his 2015 mixtape ‘If You’re Reading This It’s Too Late,’ and he’s continued to use the tactic in 2018. Back in January, the rapper shared his unexpected two-track EP ‘Scary Hours.’ While “God’s Plan” received a boost for its viral charitable video, “Diplomatic […]

Watch Boi-1da tell us about meeting a young Aubrey Graham aka Drake (still riding a wheelchair down Degrassi High), how their collaborations come to life, and being nominated for six Grammy awards this year, including his win for “God’s Plan.” youtube.com/watch?time_continue=6&v=fPhsxV6vXT8&embeds_referring_euri=https%3A%2F%2Fwww.boi1da.com%2F&embeds_referring_origin=https%3A%2F%2Fwww.boi1da.com&source_ve_path=Mjg2NjY

While Eminem’s tenth studio album ‘Kamikaze’ drew the most headlines for stirring up beef with Machine Gun Kelly and Joe Budden, the highest-charting song from the album is “Lucky You.” It peaked at No. 6 on the Billboard Hot 100 and has amassed over 124 million Spotify streams to date. The Joyner Lucas collaboration is […]

MBW’s World’s Greatest Producers series sees us interview – and celebrate – some of the greatest talents working in studios today. This time, we speak to Jamaica-born, Canada-raised Boi-1da, a Grammy-winning Sony/ATV-signed producer who, as well as being a long-lasting collaborator of Drake, has also contributed to records by the likes of Rihanna, Eminem, Jay-Z, […]

On a Sunday evening in late November, up-and-coming hip-hop producer and artist Loudy Luna played her music for a room full of the biggest stars in rap.   As she picked through her catalog of beats, rappers like Drake and 21 Savage listened intently. A-list producers like Boi-1da, Cardo, and No I.D. were also in […]

At the 2025 JUNO Awards, celebrated Canadian producer Boi-1da was honored with the prestigious International Achievement Award. This accolade recognizes Canadian artists who have achieved exceptional success on the global stage, elevating Canada’s musical profile worldwide. Notably, Boi-1da is the first producer to receive this honor, marking a significant milestone in the award’s history .(Billboard […]